Now that barbecue season has started, AGA is releasing a series of new proverbs and life philosophies on gas grilling under the concept “Grillosophy” (Grillosofier in Swedish). The purpose is to draw the attention of the incoming wave of barbecuers to AGA's 24-hour Propane Vending Machines, which were introduced on the Swedish market just under two years ago.
The “Grillosophy” campaign consists of a number of profound, and some not so profound, life philosophies surrounding gas grilling. The concept has been developed by AGA together with the advertising agency Ruth and is a loving tribute to the gas grill and to all the joy that the Nordic barbecue summer provides.
The campaign is first and foremost aimed at those who are already passionate about gas grills and the “Grillosophies” show the different possibilities that come with the Propane Vending Machines, such as being able to grill at whatever time of the day you want, to be able to do it on a whim, and to never have to be hindered by the fact you do not have propane available, says Mathias Berggren, project manager for AGA's Propane Vending Machines in the Nordics.
The campaign includes various quotes, proverbs, and life philosophies that will be displayed on social media throughout the summer.
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Propane Vending Machines are self-service, enabling customers to purchase a new propane cylinder or replace their existing one 24 hours a day, seven days a week. There are currently 25 Propane Vending Machines in Sweden, and another 75 will be put into operation in the coming year.
To find out more about how Propane Vending Machines dispensers work, and where they are installed, visit: http://my.aga.se/gasol/gasolautomat/
